Strategy just added another huge chunk of Bitcoin. The company bought 13,927 BTC for about $1b, and that pushed its total holdings to 780,897 BTC. For anyone new to Bitcoin, BTC is simply the short ticker used for Bitcoin, much like AAPL is used for Apple stock.
Important to Know
- Strategy paid an average of $71,902 per Bitcoin in the latest purchase.
- The buy was funded through STRC sales, not by issuing more common stock.
- Bitcoin traded around $74,442 on April 14, 2026, after gaining ground over the past week.
A lot of people watch Strategy because it has become the biggest public company holder of Bitcoin. Its total stack now sits at 780,897 BTC, bought for about $59.02b in total, according to the company. Strategy also says it was the first public company to make Bitcoin its only treasury reserve asset. In simple terms, that means the company treats Bitcoin as the main long term reserve on its balance sheet instead of holding cash or bonds in that role.
Strategy has acquired 13,927 BTC for ~$1.00 billion at ~$71,902 per bitcoin and has achieved BTC Yield of 5.6% YTD 2026. As of 4/12/2026, we hodl 780,897 $BTC acquired for ~$59.02 billion at ~$75,577 per bitcoin. $MSTR $STRC https://t.co/xVKjg2cEVP
— Michael Saylor (@saylor) April 13, 2026
The funding part matters too. Michael Saylor said the full purchase came from sales of STRC, which is Strategy Variable Rate Series A Perpetual Preferred Stock. Preferred stock is a type of company share that usually comes with a set dividend and sits in a different place than common stock. In plain English, Strategy raised money through that vehicle instead of diluting holders of its regular shares. STRC currently pays a variable monthly dividend of 11.5%.
Saylor has also kept the same message in TV interviews even when Bitcoin has had rough stretches. In a CNBC interview reported by Yahoo Finance in February, he said: “I expect we’ll be buying Bitcoin every quarter, forever.” In another CNBC appearance covered by Barron’s, he also said: “If Bitcoin falls 90% for the next four years, we’ll refinance the debt.” That gives you a clear look at how he thinks about volatility. He sees drops as something to manage through, not a reason to stop buying.
One easy way to read the latest buy is to separate price from conviction. Strategy paid $71,902 per coin in the latest purchase, while Bitcoin was trading near $74,442 at time of writing. So the company bought close to the market range rather than waiting for a dramatic dip. That tells you Saylor and Strategy are still following an accumulation plan instead of trying to time every short term swing.
Another reason people pay attention is scale. At 780,897 BTC, Strategy sits very close to 800,000 BTC. That does not change how Bitcoin works, but it does keep Strategy at the center of the corporate Bitcoin story. When a public company keeps adding at that size, traders, ETF investors, and new retail buyers all tend to notice.