MicroStrategy, the company known for holding a massive amount of Bitcoin, has rebranded itself as Strategy. Clearly, they’re not “micro” anymore.
But it’s not just about the name. The new branding comes with a fresh logo—a subtle nod to Bitcoin—and a bright orange color scheme. Even with the new look, the core business stays the same. Strategy will continue focusing on Business Intelligence and maintaining its role as the world’s largest corporate holder of Bitcoin.
New Name, Same Focus on Bitcoin
Michael Saylor, the co-founder, well-known Bitcoin supporter and the creator of the 21 Rules of Bitcoin, has long pushed for using Bitcoin as a key part of the company’s strategy. And it’s paid off. Strategy (formerly MicroStrategy) now holds 471,107 BTC, worth about $45.6 billion. That makes them the biggest corporate Bitcoin holder by far.
The company isn’t slowing down. They plan to keep investing in Bitcoin while also using AI to develop new business intelligence solutions. CEO Phong Le says Bitcoin and AI are the two most influential technologies of our time, and Strategy wants to lead in both areas.
More Than Just a Name Change
Switching from MicroStrategy to Strategy isn’t just about a fresh look. It signals the company’s full commitment to Bitcoin as a long-term business strategy. And it seems like a smart move. Not only do they hold billions in Bitcoin, but they’re also seen as one of the first major companies to dive into Bitcoin capital markets.
To grow their Bitcoin holdings, Strategy even used $4 billion in convertible loans—a move that’s now inspiring other companies to follow a similar path.
Setting the Example for Other Companies
More businesses are starting to add Bitcoin to their balance sheets. Last year, Japanese investment firm Metaplanet announced plans to adopt a Bitcoin treasury strategy, aiming to hold at least 10,000 BTC by 2025.
Semler Scientific, a medical tech company, also jumped into Bitcoin and saw its stock price rise 30% after the announcement. Even Rumble, a video platform focused on ‘free speech,’ bought its first Bitcoin in January 2025, investing $20 million as a hedge against inflation.
Strategy’s moves show that Bitcoin isn’t just for individual investors—more companies are seeing it as a smart way to secure their financial future.
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